Let's be honest, the office supply/office furniture industry can be pretty competitive at times.   Of course we are price competitive and have any technology based solution you could possibly need, so besides that, what is the main factor that truly sets us apart?  .... Customer Service

Customer Service can be roughly compared to saving money in a retirement account.  You don't see its full value until you need it.  If you did not have a retirement account, you would be in a pickle when it came time to cash out.  The same concept is relevant here. If you don't have customer service when it matters, what will you do?  Now, I understand we are not saving lives. 

However, businesses do need to operate efficiently and deadlines and/or problems are very real.  When the business falters, we are all effected. What is it worth to you to get customer service when you need it most?  

We care about our customers and many times we go above and beyond to help customers when they most need it.   When you need our help, we are there.  

We give it freely, everyday.  This is why our customers remain loyal.

We truly do care. That is the difference.